Bob Kantin

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Bob Kantin is founder and president of, a firm devoted to making a significant impact on the sales of its clients by improving the sales proposal process. Bob has extensive experience and consults in the areas of proposal design and sales process integration, marketing, and new product development. In 1991, he co-authored Quality Selling through Quality Proposals (11,000+ copies sold). Bob's second book, Strategic Proposals, Closing the Big Deal, recently hit the shelves. The company has also developed a software product, Sales Proposal Architect, which automatically builds proposals based on Bob's proven model.

Bob was previously Director of Professional Services Group–Southwest Region for Goal Systems International, Inc. At Goal, Bob was responsible for client and corporate administration and new business development. In 1987, Bob founded Electronic Learning Systems, a computer-based training consulting and development organization, which was purchased by Goal Systems in 1989. Before founding Electronic Learning Systems in 1987, Bob was Vice President and Manager of MTech's Computer-Based Training (CBT) business unit. He was responsible for identifying and successfully developing CBT as a new product line for this large financial services provider. Before his involvement with CBT, Bob was in charge of product development and management for MTech's commercial banking application systems.

Prior to joining MTech, Bob held positions with two large commercial banks. At The Arizona Bank he was AVP and Manager of the Electronic Banking Systems department and a Project Manager for major projects. At M&I Marshall and Ilsley Bank (Milwaukee, WI), Bob held various positions in marketing, product development, and customer service in M&I's Data Services Division.

Bob has a BBA in Finance from the University of Wisconsin-Oshkosh.

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