Done as a parody of the MTV show MTV Cribs, the video is meant to show the personal and fun side of CPAs, David Plaskow, publications editor, media/communications for the NJSCPA, told AccountingWEB.
"We thought it was a good idea to show the more personal, lighter side of CPAs because they're in what can sometimes be a serious business", he says.
A forensic practitioner with Mount Laurel, NJ-based accounting firm Abo and Co. LLC, Martin and his home were featured in the "Member Profile" column of the July/August 2013 issue of New Jersey CPA magazine, in which Plaskow is the managing editor. He thought Abo would be a perfect fit for the MTV Cribs-style video.
"Marty's a natural. He's very fun. He's very gregarious. He was the perfect one to self-narrate the whole tour", Plaskow says.
In one scene at the beginning of the video, Abo stands in front of a parking meter inside his home. "Anything you really like, it's probably my recognition. Anything you don't like, it's Jane's. Jane Abo", Martin jokingly says referring to his wife, who isn't present during the video tour.
"For example, they have a balcony set up where there's a window with an awning, and they have a little fan behind the curtain so it looks like the curtain is constantly blowing (3:51 mark in video)", he adds. "If you've just read about it or heard about it, you might think it's really kitschy. But when you go there, it's done so tastefully, and there's such attention to detail, as far as the murals, the placement of things, and the coloring. It's just really cool."