KPMG is leveraging its sponsorship of two top professional golfers – Phil Mickelson and Stacy Lewis – by donating 5,000 new books to local schools for each tournament victory the golfers achieve this season.
It's part of KPMG's Family for Literacy initiative, the Big Four accounting firm said in a February 8 press release.
The program got off to an auspicious start, as Mickelson won the 2013 Waste Management Phoenix Open February 3, and as a result, KPMG will donate 5,000 books to the Solano Elementary School in Phoenix. In addition, KPMG volunteers will refurbish the school's library.
"We applaud Phil for winning the 2013 Waste Management Phoenix Open", said John Veihmeyer, Chairman and CEO of KPMG LLP. "Going forward we will commemorate his and Stacy's wins by making contributions to a truly worthwhile cause – youth literacy. We understand that the toughest roadblock to children's literacy is access to books, and we created this new win program as yet another way to help support the ongoing efforts of our KPMG people and their families who have done so much to support First Book and KPMG's Family for Literacy."
KPMG's Family for Literacy began five years ago in cooperation with the nonprofit First Book and is led by the spouses of KPMG partners and professionals from across the firm's offices.
Since the inception of the program, KPMG has delivered more than two million books to children in local communities across the country. "In addition to raising money for KPMG's Family for Literacy, KPMG's extended family of volunteers, which includes partners, spouses, employees, interns and alumni, and family and friends, visit classrooms, read to children, and deliver new books to low income children – in many cases, these are the first books their families have owned."
KPMG has also teamed with Mickelson and First Book to create KPMG's "Blue for Books" campaign, which encourages golf fans to purchase Mickelson's authentic blue KPMG tour hat at www.PhilsBlueHat.com.
KPMG donates 100 percent of the net proceeds of that program to First Book, which gives deserving children three books for each hat sold. Since the inception of the Blue for Books program, more than 40,000 books have been donated from the proceeds of hat sales, KPMG said.