To more closely align with its mission of “empowering CPAs and businesses for the digital age,” CPA2Biz, the business and technology services subsidiary of the American Institute of CPAs (AICPA), has been renamed CPA.com, effective immediately.
The announcement was made on Monday during the 2014 AICPA Spring Governing Council meeting in Scottsdale, Arizona.
“CPA.com has been serving as a strong umbrella brand for us for the past 18 months. It’s a high-quality asset, so elevating it to our company name was always a consideration and more a matter of ‘when,’ not ‘if,’” Erik Asgeirsson, president and CEO of CPA.com, said in a written statement today. “The new name is strong, simple, and clear, and reflects a digital service offering that is growing to meet the needs of CPAs. The time is right to make this switch.”
Formed more than a decade ago, CPA2Biz launched a number of products and services for the CPA profession, including a leading e-commerce site for financial professionals, a curated platform of cloud solutions for firms, the Digital CPA conference, and a learning management system for firms and corporations.
In a press release, CPA.com stated, “The CPA profession continues to be faced with complex challenges and opportunities, which are increasingly being addressed through innovative technology solutions and evolving practice development strategies. CPA.com is uniquely positioned to help CPA firms succeed in this new era.”
The subsidiary’s various properties will be rebranded gradually over the course of the year as CPA.com uses the name change to take a fresh look at its brand identity. The existing URL for the AICPA Store site, Cpa2biz.com, will remain active for the foreseeable future to eliminate any inconvenience for customers, officials said.
“For more than a decade, CPA2Biz has stayed true to its mission and become a valuable resource for AICPA and its members through services to firms,” AICPA President and CEO Barry Melancon, CPA, CGMA, said in a written statement. “What better way to serve the market through those firms than to leverage CPA.com. It is a win for the profession as we constantly strive to enhance the CPA brand and for CPA.com as a company as it focuses on providing unique services to the AICPA membership.”
About Jason Bramwell
Jason Bramwell is a staff writer and editor for AccountingWEB. He has nearly 20 years of experience in print and online media as a journalist and editor.