Articles by Scott Cytron

HARO: Easy-to-Use, Low-Hanging PR Fruit

Scott Cytron has a public relations tip for you that has brought success to one of his clients no less than three times in the last month. It’s HARO (Help a Reporter Out), a database that enables you to respond to reporter queries that you normally would never know about, all for free and with a very minimal time commitment.

Do Your Best to Tame the Technology Beast This Busy Season

It seems you can’t go anywhere or do anything without technology. I know that’s a big Homer Simpson “Doh!,” but it’s true.

Three Attainable PR Goals Accounting Firms Can Set for 2014

Based on my history of breaking them moments after I've set them, I'm not a big proponent of setting New Year's resolutions.

Resigning a Client: Four Years Later, It Was the Right Decision

No matter what type of business you're in, it's never easy to resign a client. Yet, the benefits far outweigh the drawbacks. We resign clients based on a number of reasons.