Scott Cytron | AccountingWEB

Content by Scott Cytron

on 05/21/14
Read more from Scott Cytron here and in the "PR Matters" archive.When you throw around the word “marketing,” sales and solicitation come to mind…but when it...
on 04/22/14
Read more from Scott Cytron here and in the "PR Matters" archive.A blog can help build your firm. However, simply creating a domain name and sporadically writing entries will not...
on 02/19/14
Read more from Scott Cytron here and in the "PR Matters" archive.In a time of our lives in which we want most nonbillable activities fast and easy, I have a public relations tip...
on 01/31/14
Read more from Scott Cytron here and in the "PR Matters" archive. It seems you can’t go anywhere or do anything without technology. I know that’s a big Homer...
on 01/07/14
This is the latest post from Scott Cytron. You can see more of his "PR Matters" posts here.  Based on my history of breaking them moments after I’ve set them, I...
on 12/19/13
Welcome to the AccountingWEB series "PR Matters" by Scott H. Cytron, ABC, president of Cytron and Company. You can see all of his articles here. No matter what type of...
on 11/22/13
Yesterday, I had a call with a prospect who wanted to talk about the value of public relations in their company and what it was going to take to achieve their goals.It seems they recently interviewed...
on 11/05/13
Today was the first day of the Sleeter Accounting Solutions Conference, and if there was one theme that kept coming up again and again, it was a focus on the “client.”From Doug Sleeter...
on 10/16/13
You probably have noticed that quite a few stories, blogs and other content have “lists” in their headlines – such as the headline on this posting.This one is meant to be a bit...
on 10/11/13
I was recently appointed to the board of the Dallas Jewish Historical Society; my best friend from childhood recruited me on to the board because he thought it would be good for the board. Truth be...
on 10/03/13
One of the best ways you can use social media to make your clients and prospects more aware of what you do is to continuously change your “status.”Why? It certainly gives you audience...
on 09/27/13
Just this week, one of my accountant friends “got back to his blog” after not posting any entries for quite a long time.I used to be as bad about posting as many of you who are reading...
on 09/18/13
When I present to groups on how accountants can leverage social media to build business, I’m often asked a very basic question – “How effective is Twitter and why should I be on it...
on 09/05/13
Accountants love numbers and they love results, but what they don’t like is the inability to gain any kind of ROI or return on investment for marketing and public relations activities....
on 08/28/13
This morning, on the way in to my office, I was listening to a radio program that talked about how most television reality shows are scripted. In other words, very little is actually spontaneous.I...
on 08/22/13
One of the things I like most about accounting is working with professionals who are subject matter experts – and that is something that is prevalent in just about every professional services...
on 08/15/13
Public relations is all about improving your reputation – and while some efforts DO take quite a bit of time to pull off, there are also some quick wins you and your firm can have without much...
on 07/29/13
If you’re on social media, you should be authentic.What do I mean by this? You shouldn’t have an alias or fake username or persona. You should be you. People trust other people to be...
on 07/19/13
I debated whether I should write this posting; the last thing I would ever want to do is offend someone who has good intentions.Folks: LinkedIn Endorsements have gotten WAY out of hand....
on 07/08/13
A personal or company blog is an excellent public relations tool that not only conveys an expert opinion, but also positions you nicely in terms of search engine optimization. What’s the end...

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