Content by Sally Glick

on 10/20/14
Strategic alliances can play an important role as a part of any CPA firm's marketing plan. What is interesting about these special connections is that they can come in all sizes and shapes. For...
on 09/12/14
Read more articles by Sally Glick here.While reading a recent article titled, "Bondage to Busyness," by Alan Morinis, I was struck by his reminder regarding how stressed and...
on 08/29/14
Read more articles by Sally Glick here.When blogging and sharing information with small- to midsize CPAs regarding how to best market your firm, one area that I want to be sure we never...
on 08/15/14
Read more articles by Sally Glick here.Most CPA firms, of any size, focus on building their brand—having a strong reputation—in their target markets. The larger the firm, the...
on 07/22/14
Read more articles by Sally Glick here.Recently I had dinner with a friend of mine who is a solo practitioner with a practice that focuses on small entrepreneurs and family-owned companies....
on 07/11/14
From May 20-23, the Association for Accounting Marketing (AAM) held its annual conference. Frequent contributor Sally Glick picked up some ideas that she will be sharing with us in the coming...
on 06/26/14
From May 20-23, the Association for Accounting Marketing (AAM) held its annual conference. Frequent contributor Sally Glick picked up some ideas that she will be sharing with us in the coming...
on 06/17/14
From May 20-23, the Association for Accounting Marketing (AAM) held its annual conference. Frequent contributor Sally Glick picked up some ideas that she will be sharing with us in the coming...
on 05/30/14
From May 20-23, the Association for Accounting Marketing (AAM) held its annual conference. Frequent contributor Sally Glick picked up some ideas that she will be sharing with us in the coming...
on 05/20/14
Read more articles by Sally Glick here.In speaking with CPAs across the country, I've found that one area that often gets overlooked is the SWOT analysis. This is not something that can...
on 04/25/14
Read more articles by Sally Glick here.Not everyone in a firm has the desire or the skills to be involved in business development and marketing initiatives, even though these are essential...
on 03/14/14
Read more articles by Sally Glick here.One of the most interesting ways to get some good exposure for your firm in the business community is through strategic alliances, sponsorships, and...
on 02/07/14
In today’s competitive climate, one way for you to distinguish your firm is for you to be honored or recognized in the community. While it is always nice to be nominated by others who recognize...
on 12/30/13
Welcome to the AccountingWEB series "Marketing Today and Tomorrow" by Sally Glick, CMO, principal, Sobel & Co., LLC. You can see all of her articles here...
on 12/19/13
Welcome to the AccountingWEB series "Marketing Today and Tomorrow" by Sally Glick, CMO, principal, Sobel & Co., LLC. You can see all of her articles here....