Bryce Sanders | AccountingWEB

Content by Bryce Sanders

on 05/26/15
According to a New York Times article, the average American knows 600 people. If you are married, your “better half” likely knows plenty of people from his or her work and...
on 05/21/15
Clients aren’t dense, but sometimes they are resistant to taking advice. They pay you to provide it, and it’s often billed by the hour. As a CPA, you intend to act in their best interests...
on 05/13/15
TV viewers love programs about leaders with flaws in their personal lives, and Mr. Selfridge, another big hit on PBS’s Masterpiece Theatre, fits the description. It’s also a TV...
on 05/01/15
The secret to social prospecting is raising your visibility in different circles of people. The challenge is finding and penetrating new circles when your time is at a premium. Sometimes we overlook...
on 04/22/15
Sometimes opportunity is so close we don’t notice it. You want to add a certain type of client, perhaps individuals or small- to medium-sized businesses. Professional medical practices might...
on 04/16/15
The character of Sherlock Holmes has an enduring legacy, with each successive generation producing their own “Holmes” for stage, TV, print, and film. But could he do your job? Would...
on 04/07/15
Serious business gets done on the golf course. Unfortunately, like natural phenomena, it’s often something we haven’t experienced personally, yet we often know someone who knows another...
on 04/01/15
Most CPAs have read books and articles about time management. You get it – especially during busy season. But there’s a sense of impracticality, too. It’s fine for a person who...
on 03/25/15
Can you put a price on peace, quiet, and exclusivity? Of course. Country clubs do it all the time. For city dwellers, the private and yacht club circuits offer the same relaxing environment. How can...
on 03/16/15
Accountants are generally risk adverse. Indiana Jones was an archeologist, not a CPA. You think before speaking and realize anything committed to e-mail will likely outlast the pyramids. Nevertheless...
on 03/10/15
This isn't a joke. The viewers of this high-end PBS costume drama, which takes place about a century ago, could very likely be your clients' demographic. Look at who's a top corporate...
on 03/02/15
Clients have long memories. They may forget appointments or the importance of sending you documents, but mess up just once and they never forget. It's easy to use the wrong words when rushed or...
on 02/23/15
Visibility equals credibility. People do business with professionals seen as experts in their field. Speaking before an audience is an ideal way to gain credibility. But how do you go about getting...
on 02/17/15
You graduated from somewhere. After all, accounting isn’t a trade like blacksmithing taught by father to son. You attended high school, college, and probably graduate school to get to where you...
on 02/09/15
You own and run your own practice. You are experienced and good at what you do. You have plenty of clients but encounter great difficulty in adding new ones. Right or wrong you have a long list of...
on 02/04/15
We all have crosses to bear. Accountants are often tagged as "bean counters" or just plain boring. It's unfair and inaccurate, but the stereotype persists. Often people with detail-...
on 01/29/15
People want what they can’t have. In personal relationships the initial passion often settles into a routine after courtship and partners feel unappreciated. Then along comes a new face that...
on 01/20/15
You give back to your community. You volunteer. Perhaps you sit on a board. For whatever reason you are lassoed onto the development committee for the upcoming capital campaign—after all, you...
on 01/15/15
Finding clients is like panning for gold. You work your claim seeking the sparkle among the sand. What you really want is the big find that makes prospecting worthwhile. One day you open the...
on 01/12/15
You don't want to spend money on marketing. You have other things to do with your cash. Maybe you don’t believe CPAs should sell themselves. You might be open to marketing but won’t...

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