By, Paulette Ensign
Does writing a booklet make you an 'authorlette'? It sure does. That is one of several key reasons to write an informational tips booklet - author status as an expert on your specific topic. It takes much less time, money, and stress to write a booklet than writing a full-length book, and can bring as many or more benefits. Writing a booklet is less overwhelming than writing a book. If you have already written a book, you might want to divide that book into booklets and make more money from the parts than you will for the whole.
Author status opens many other doors for you and your practice. Some of those doors are:
- Speaking engagements
- Sales of your products and services
- Radio, television, airline, online, and print interviews
- Large quantity booklet sales
- Leveraging the booklet contents to other formats
- Joint sales/marketing ventures
Booklets are best written in short action steps, giving the reader a jump-start within your topic, with some good concrete information.
The best length of a booklet is 16 - 24 interior pages. As your reader experiences any success from what they read in your booklet, your credibility increases. They want more of you and more of what you are about. The booklet gives them an opportunity to test drive you.
Their next steps will match their budget, learning style, and overall requirements. Your next step is to help identify what they really need. When your business has a full menu of related products and services, you will jointly be able to unearth what that need is.
A booklet is both a profit center and a marketing tool. Every time you sell a copy of your informational tips booklet, it brings in direct revenue while promoting you to a larger audience.
Every person who reads your booklet is a ready-made marketing representative for you and your practice. As a single-copy buyer, they could be a decision-maker for buying large quantities of your booklet to use for their company's promotional purposes. A company or association who purchases a large quantity of your booklets as a promotional tool for their own purposes promotes you and your firm with each and every booklet they distribute. They have paid you to promote you. Life doesn't get a whole lot better than that!
They may also be or know of a reporter or producer to schedule you for an interview. The reader might have contacts in a community in a different country who has interest in licensing your booklet into another language or different physical format. You may be just the person to consult or train on an issue. Or they may need a series of
speeches in different locations or departments within their organization. Any of that and more can happen from a booklet.
The possibilities are endless when it comes to how a booklet can serve your accounting practice. Write on the topic you enjoy most and is the most lucrative for your firm so your client can have a choice of the booklet, your services, or both when they are in buying mode. The client may want to purchase the booklets first, and hire your services later, or buy both product and service at the same time. Everyone benefits either way.
What will your first booklet be?
Paulette Ensign has personally sold over 500,000 copies of her own tips booklet, '110 Ideas for Organizing Your Business Life', without spending a penny on advertising. She is the Founder, CEO, and Chief Visionary of her San Diego-based company, Tips Products International. Contact Paulette to learn how you can easily leverage your knowledge into booklets to serve you as a marketing too, profit center, or both. Paulette has a menu of products and services to fit your budget, learning style, and overall requirements at www.tipsbooklets.com.