XYZ's New Name - And the Winner is…

First it was Cognitor, which met with a strongly negative reaction. Then XYZ became the placeholder, while the AICPA came up with a permanent replacement. Now the decision has been made and it appears that this one is final.

The new name for the proposed global business credential is Strategic Business Professional. The organization that will sponsor this credential is to be called the International Institute of Strategic Business Professionals (IISBP), and the recommendation is that the organization acronym, IISBP, is what will appear after a person's name, as in Judy Trepeck, CPA, IISBP.

Trademark registrations have been filed, and domain names have been secured. Interestingly the domain names, iisbp.net, iisbp.org, and iisbp.com were registered nearly a month ago by an organization called New Fizz Corporation. Shall we assume this is a name used by the global credential committee to hide its identity while registering for domain names?

The new named was chosen for the following reasons:

  • Simple, descriptive nature, and ability to communicate the essence of the organization/credential to all interested parties
  • Appeal, as determined by extensive research performed among CPAs and demand-side executives (working both in industry and professional services organizations)
  • Availability of use, as determined by trademark searches in relevant markets around the world and domain names
  • Translatability into languages prevalent in major markets where it will be used

You may like these other stories...

Optimism about the US economy continues to grow among CPAs and financial executives, and with that, more companies are expecting to increase hiring in the near future, according to results of a new survey released by the...
Planning has begun to determine the content, design, and structure of the next version of the Uniform CPA Examination – and the American Institute of CPAs (AICPA) is asking the accounting profession for its feedback on...
In a letter sent to Congress last week, the American Institute of CPAs (AICPA), the Virgin Islands Society of CPAs (VISCPA), and the Guam Society of CPAs (GSCPA) sought clarification regarding net investment income tax (NIIT...

Already a member? log in here.

Upcoming CPE Webinars

Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.
Sep 30
This webcast will include discussions of important issues in SSARS No. 19 and the current status of proposed changes by the Accounting and Review Services Committee in these statements.
Oct 21
Kristen Rampe will share how to speak and write more effectively by understanding your own and your audience's communication style.
Oct 23
Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.