XYZ's New Name - And the Winner is…
First it was Cognitor, which met with a strongly negative reaction. Then XYZ became the placeholder, while the AICPA came up with a permanent replacement. Now the decision has been made and it appears that this one is final.
The new name for the proposed global business credential is Strategic Business Professional. The organization that will sponsor this credential is to be called the International Institute of Strategic Business Professionals (IISBP), and the recommendation is that the organization acronym, IISBP, is what will appear after a person's name, as in Judy Trepeck, CPA, IISBP.
Trademark registrations have been filed, and domain names have been secured. Interestingly the domain names, iisbp.net, iisbp.org, and iisbp.com were registered nearly a month ago by an organization called New Fizz Corporation. Shall we assume this is a name used by the global credential committee to hide its identity while registering for domain names?
The new named was chosen for the following reasons:
- Simple, descriptive nature, and ability to communicate the essence of the organization/credential to all interested parties
- Appeal, as determined by extensive research performed among CPAs and demand-side executives (working both in industry and professional services organizations)
- Availability of use, as determined by trademark searches in relevant markets around the world and domain names
- Translatability into languages prevalent in major markets where it will be used
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.