Writing: A Great Tool for Accountants?

If you are looking for a way to get yourself out there in front of specific audiences, namely those belonging to niches you’d like to grow, consider your article writing abilities. As professionals, we all turn to various trade publications to teach us the latest and greatest in our industries. This is a great place for accountants to stretch some marketing muscle and get smack in front of your target audience.

If you’re considering getting articles published, think first of where you want to be. Yes, you know a lot about accounting, but you aren’t trying to market to accountants, are you? Writing for accounting publications isn’t a bad idea, but it’s not the best if you are trying to his a specific market. So find out what your target is reading and then go from there.

Once you know which trade publications or newsletters you need to be writing for, think about what it is that you’re trying to help that industry accomplish in the course of growing your business in that niche. Find out from clients you already have in that particular niche what keeps them up at night. That’s what you are going to need to cover in your articles.

If you are nervous about your writing abilities, get with your marketing director or other writing professional to help get your message across. If you are thinking of contributing information to a newspaper, often it’s more important to know what you’re talking about first. An editor can help you with your style without interfering with the content.

Finally, when you’re finished with your article and it’s ready to go, don’t miss the additional marketing opportunity of reprints. Reprints can be included in proposals and marketing materials to add validity to the areas that you would like clients and prospects to know you are an expert in.

You may like these other stories...

Welcome to the AccountingWEB series “Marketing Today and Tomorrow” by Sally Glick, CMO, principal, Sobel & Co., LLC. You can see all of her articles here.There was a time when a marketing director...
Welcome to the AccountingWEB series "Marketing Today and Tomorrow" by Sally Glick, CMO, principal, Sobel & Co., LLC. You can see all of her articles here.Did you know that the custom of setting...
Welcome to the AccountingWEB series "Marketing Today and Tomorrow" by Sally Glick, CMO, principal, Sobel & Co., LLC. You can see all of her articles here. While your client service schedule may seem a bit...

Upcoming CPE Webinars

Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.