Wow!

As the internal marketing director at my firm (yes, this is a real title), I’m always searching for fresh, hot ideas that will motivate and inspire. I talk to many accounting firms across the country and our conversations usually drift to “how can we keep our best people?” or “how can we have fun at our firm?”

Enter Tom Peters. No matter what you think of him personally, this guy has some really cool ideas. I picked up his pocket booklet, The Work Matters at a recent Fast Company meeting. The booklet talks about making your work count and making your work matter.

Peters encourages workers to be involved – to evolve. He gives the reader tips on how to brand “Me, Inc.,” a way of thinking of yourself as your own “company.” I tend to resist marketing gimmicks and didn’t feel “had” as I read the booklet. I think Peters has tapped into what so many people feel in their organizations these days – they do want their work to matter.

If you are looking for new management ideas, take a look at this booklet. It’s guaranteed to make you think about your firm in a totally new way. Peters’ site includes a hip Interact portion where ideas flow freely, too! Call 1-800-587-8573 for a copy of the booklet (there may be a charge).


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