Wall Street Journal Gets a New Look

On April 9, 2002, readers of the print editions of the U.S. Wall Street Journal were treated to a new look for the first time since 1942.

The newspaper's new features include:

  • A jazzed-up front page with color, three-column headlines on the right side of the page, and subtle shading of columns that highlight 'What's News.'
  • More white space and breathing room around the columns for better readability.
  • A colorful new 'Inside Today's Journal' contents box and 'Online Today' guide to the online journal.
  • A daily 'Market Forecast' column that highlights events expected to move the markets each day, along with a new 'Markets Lineup' statistical package, enhanced charts and stock pages.
  • Separate sections called "Personal Journal" (published Tuesday through Thursday) and "Weekend Journal." These sections feature articles about personal finance, health, leisure, travel, books, art, sports and consumer technology.

Many loyal readers loved the paper the way it was, and the Journal was careful to keep its trademark portraits (line drawings in lieu of photographs) in their traditional black and white. Through an advertising campaign featuring rejected redesigns, the Journal emphasized its conservatism and its deliberate attempt to avoid making changes that would be perceived as too radical.

The features selected for incorporation into the Journal’s new look represent a carefully-researched gamble. The decisions were the result of a four-year $232 million project designed to increase page capacity, overcome an advertising slump and attract a new kind of reader.

Journal Vice President and General Manager Dan Austin explained the redesign is "aimed both at the readers we have, and those we should have: young men and women in business and the professions who can benefit from our content but who, until April 9, might have found the Journal we all know and love a bit unapproachable."

Take an online tour of the new features.

-Rosemary Schlank

You may like these other stories...

By Jason Bramwell The board of trustees of the Financial Accounting Foundation (FAF) finalized a new policy on November 19 that provides the Governmental Accounting Standards Board (GASB) with direction on what...
By Jason Bramwell The Governmental Accounting Standards Board (GASB) is now offering a free online toolkit designed to assist preparers and auditors of state and local government pension plans with implementing new...
By Steven Brenner With the news that the Financial Accounting Standards Board (FASB) – in conjunction with the International Accounting Standards Board (IASB) – intends to formally move...

Upcoming CPE Webinars

Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.