Unleashing the Ideavirus

Seth Godin, author of Permission Marketing has done it again. He has written Unleashing the Ideavirus and once again shares his intuitive thoughts about getting your idea out without interrupting your potential clients and forcing them to slog through the mire in an effort to get to your message.

How does he recommend you get your ideas across without going door to door? Easy! You let the consumer do it for you. Present your idea in an easy-to-access way and make it free. Voila! You’ve just made it easy for people to spread the word around for you.

Before you run out and buy the book, stop right where you are. You can go to Unleashing the Ideavirus and download the book for free. How can he be reaping any benefits by giving his book away for free? Godin practices what he preaches and offers the book for free because he knows that if you are happy with it, you’re going to start spreading the word around. It's the Ideavirus technique.

His marketing effort is minimal because he’s got the consumer doing it for him. It’s also quicker because chances are you’re telling people who really need this information as opposed to hitting the masses over and over again hoping that the few you’re aiming at will be interested enough to pick up the ball and run with it.

While these aren’t necessarily new ideas, Godin presents them in such a way that you just may find yourself feeling rejuvenated and ready to tackle your outdated marketing tactics and give them a facelift.

You may like these other stories...

Welcome to the AccountingWEB series “Marketing Today and Tomorrow” by Sally Glick, CMO, principal, Sobel & Co., LLC. You can see all of her articles here.There was a time when a marketing director...
Welcome to the AccountingWEB series "Marketing Today and Tomorrow" by Sally Glick, CMO, principal, Sobel & Co., LLC. You can see all of her articles here.Did you know that the custom of setting...
Welcome to the AccountingWEB series "Marketing Today and Tomorrow" by Sally Glick, CMO, principal, Sobel & Co., LLC. You can see all of her articles here. While your client service schedule may seem a bit...

Upcoming CPE Webinars

Apr 17
In this exciting presentation Excel expert David H. Ringstrom, CPA shares tricks that you can use with pivot tables every day. Remember, either you work Excel, or it works you!
Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.