Tuesday morning session: California accounting & business conference

By Rob Nance, Publisher

Notes from this morning's session of the California Accounting & Business Conference:

Virtual workforces, clients' kids
The Future of Small Business & What it Means for Your Practice was presented by Brad Smith, SVP and GM, Small Business Division, Intuit and Steve Blundell, CPA Accountant Strategy Consultant, Intuit.

Blundell raised eyebrows in the packed session when he declared that firms should seriously consider hiring a virtual workforce.

Blundell also suggested that firms "do a free class on financial responsibility for the children of clients."

Aside from giving the great line of "General Ledger was not a World War II hero," Smith really hit home with the message and advice of "Accountant, Market Thy Self."

Security strategies
While later listening to Bob Gaby of Arxis Technology, a cloud of fear enveloped the room. Few firms are where they need to be with their security strategies. If your firm is among them, schedule a meeting with a technology security company today.

Overheard
On the second day of this event, I heard several CPAs commenting about "the number of gray heads and bald heads" in the technology sessions. One CPA commented, "Hey, I'm paddling upstream with this stuff." He is not alone.

The strong attendance fo the CPE sessions and an accompanying vibrant trade show, the 2007 California Accounting & Business Show & Conference seemed to provide the knowledge and education opportunities California CPAs were seeking.

You may like these other stories...

The average starting salary for students graduating this year with a business major – including accounting – has declined slightly over the last year, according to the latest salary survey from the National...
The deadline is approaching for CPA candidates who are planning on submitting an application for the Becker Professional Education second annual Newton D. Becker Scholarship Program.Scholarship applications can be submitted...
The undergraduate accounting programs at Michigan State University in East Lansing, Michigan, and Brigham Young University in Provo, Utah, received the endorsement of the Institute of Management Accountants (IMA) as higher...

Already a member? log in here.

Upcoming CPE Webinars

Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.
Sep 30
This webcast will include discussions of important issues in SSARS No. 19 and the current status of proposed changes by the Accounting and Review Services Committee in these statements.
Oct 21
Kristen Rampe will share how to speak and write more effectively by understanding your own and your audience's communication style.
Oct 23
Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.