Three Traits That Make a Company Great

What features make a company great? Are they a good CEO, a business plan, or other, less obvious features?

Even though the fate of Microsoft as one company is still undecided, its business model is looked upon as one of the more favorable ones to appear in the last several years. And, the success of the company is derived from more than just the sweat of Bill Gates.

Here are three factors identified as strong predictors on making a company great:

  1. Controlling the Value Chain - top companies must be able to control the actions of their business partners and other relationships in order to succeed. Microsoft demonstrated this through the development of its Windows operating system.

  2. Dominant Market Share - no one would argue against this point as a key component of a long-term strategy. Microsoft still holds an almost 92 percent market share in operating systems. However, the theory of market share is that a company grows larger by continuing to sell more product than its competitors. Microsoft continued to build upon its operating system and other software before venturing into other areas.

  3. Technical Shift in Computing - this aspect of greatness refers to attentiveness to future trends. The next big trend in computing is expected to be storage and storage networking. While it's true that Microsoft was in the right place at the right time with the explosion of Windows versus the Apple's OS, the foresight by the company's leaders played a large role in helping build Microsoft's business by capitalizing on the trends at the time.

You may like these other stories...

For the first time since 2006, more than 50 percent of CFOs believe the US economy will show signs of improvement over a six-month span rather than remain the same or worsen, according to a new study from Chicago-based...
By Jason Bramwell, Staff Writer CPAs in New Jersey, New York, and Pennsylvania believe economic conditions in the United States will likely be the same one year from now, and while they predict higher business revenues...
By Jason Bramwell Managers in accounting, finance, and IT are cautiously optimistic about their hiring plans for the fourth quarter of 2013, according to a new hiring outlook survey from staffing firm Brilliant. ...

Already a member? log in here.

Upcoming CPE Webinars

Oct 21Kristen Rampe will share how to speak and write more effectively by understanding your own and your audience’s communication style.
Oct 22This webinar will include discussions of important issues in AU-C 800, Audits of Financial Statements Prepared in Accordance with Special Purpose Frameworks.
Oct 23Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.
Oct 30Many Excel users have a love-hate relationship with workbook links.