Is Your Web Site Too Big?

The latest survey of web page size and load times conducted by ZDNet reveals that many webmasters still need to sign up for cyber-Weight Watchers!

While many web pages have decreased in size over the past few years, the average web site is still much larger than it ideally should be. A study of 150 web sites calculated the median weight (the average number of kilobytes of data on a homepage) at 89KB. Experts recommend an optimum median weight of 60KB. Size determines how fast pages load into your browser's window. Fancy graphics and advertising banners often bulk up the size, and designers constantly have to balance the need for advertising revenue with the risk that slower download times will deter visitors altogether.

Search engines and portals such as (37 KB) and (30 KB) are often quoted as the ideal size. Search engine boasts an anorexic 12KB! In reality, many if not most commercial sites are likely to be in the 50 to 100KB range, if not higher.

The survey suggests an "8 second download rule" - the average surfer gets bored if he/she has to wait much longer than that for a page to open up, and of course e-commerce sites therefore lose business if visitors are too impatient and go elsewhere. One research company estimates that online businesses lose a staggering $362 million per month because visitors won’t wait for heavy pages to load!

A 100KB home page, including images, means an average download time of 38 seconds on a 28.8K dial-up connection. The excellent, free Web Site Garage site will provide an instant analysis of any web page and highlight where improvements can be made - why not run your own site through it and then start thinking about where you can shave a few seconds off your load time?

You may like these other stories...

Accountants who specialize in forensic and valuation services point to electronic data analysis, or big data, as the most pressing issue they’ll face in the coming months, according to results of a new survey released...
As complex as federal tax can get, at least you're only dealing with one agency: the IRS. But when you get into state and local sales tax, you're coordinating hundreds of jurisdictions that are constantly changing....
All that was needed on Tuesday was a voice vote for the House of Representatives to pass a bill that would prevent state and local governments from taxing access to the Internet.Now the ball is in the Senate’s court....

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.