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Tips for improving a company blog

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Posted by AccountingWEB in Technology on 05/27/2010 - 16:47

Provide valuable content on your company blog
Keep blog up-to-date
Personalize your Web presence

By Chad Brubaker, CEO, www.emochila.com

Blogs have been around for years now, but many accounting firms still have not jumped on board. If you have the time and interest, a blog can be an indispensable tool to engage current clients and reach new ones.

Whether you already have a company blog or are contemplating starting one, here are three easy tips to create a great company blog.

Provide valuable content

Don’t just promote your company, but focus on valuable content. Write about things that will provide value and interest for your clients. Above all, content is king and readers will come back to your site if they see value in your writing.

Keep it up-to-date

Post two or three times a week, at minimum. The content must be kept fresh and keep your readers coming back for more. If you let it lie dormant, visitors will quickly lose interest and won’t come back.

Personalize your Web presence

This is your chance to personalize your Web site and truly connect with clients. As a CPA/accountant, your Web site is likely filled with tax tips, deadlines, etc. Use your blog to let your clients get to know you better, whether it is providing insight into your company culture or writing about a particular issue that reflects your expertise.

In general, a blog is a terrific way to communicate with your clients and, best of all; it has a very minimal cost. Furthermore, with the growing importance of social media, your blog posts are no longer confined to your Web site alone. For example, Emochila’s blog platform allows accountants to automatically share blog posts on their Facebook page and Twitter account with one click. Suddenly, your content’s reach has expanded and so has your company’s Web presence.

About the Author:

Chad Brubaker, Emochila president and CEO, earned a Bachelor of Science degree in Business Administration and Computer Science from the University of California, Berkeley. He has worked as a developer for several Web-based companies and as an Internet security consultant for PricewaterhouseCoopers LLP. Clients included Daimler Chrysler, American Airlines, WellPoint Networks, Unocal, and Transora.

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There are upsides and downsides to attending accounting conferences. One upside is the opportunity to immerse yourself in education and learn about the latest trends and tools that can help you in your profession. Another benefit is the chance to fulfil your requirement for annual CPE credits, and yet another is to interact with peers and find out how others in your profession do their jobs and relate to their clients. There are downsides as well.
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Editor-in-Chief, AccountingWEB
editor@accountingweb.com


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