Teaching old blogs new tricks
Despite understanding how valuable blogging can be, many firms are still failing to fully embrace it. Marketing management provider WebTrends found that contrary to 85 percent of marketers' perceptions that an effective web presence is important in achieving sales and objectives, just 5 percent blog on a regular basis.
Instead, its research showed Internet tools such as e-direct and web analytics continue to dominate. Podcasts are another medium to watch for business, says the firm, as despite relatively low usage at the moment, it registered the highest level of user satisfaction.
Nick Sharp, vice president and general manager EMEA at WebTrends, believes corporate blogs are an effective communication tool as firms pay more attention to what community users say about them. "Blogging is much more than a 'nice to have' in business today," he says.
"With the power to publish, share, and influence, this new consumer movement is impacting every aspect of the business world. Some experts predict that businesses that are not blogging now may not exist in a couple of year's time."
This article originally appeared on our sister site, BusinessZone.
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.