Show me the Hyphen!

We've all heard about this or seen it in the news. With the ever-increasing speed of more and more dot.coms invading the Internet every day (not to mention intranets and extranets), the choices for good domain names for a Web site are becoming more and more scarce.

People with an interest in building Internet traffic, from techies to CEOs, spend untold hours cooking up names that reflect their business or philosophy, when the choice is often a matter of 'what's left?' rather than 'what fits?'

The choice of a web site name has become a matter of letter placement and grammar. Think about it. Hyphens, the letter 's,' an 'e' before the name, and other punctuation options are key to today's domain names and could make or break a site depending on how recognizable the name of the company is, or how popular the domain name could potentially be.

Listed in the link below are several examples of how this race for the perfect name impacts today's sites. Take a look at what name selection has done for companies like eToy, e-Cards and e-Stamp.com (as opposed to e-Stamps.com).

You may like these other stories...

Following other recent high-profile hacking events, investigators discovered yesterday that hackers broke into the draft work paper files of several famous CPA firms. Revealing images of the scantily clad documents have been...
For bitcoin users, the taxman cometh. And you best know how to calculate taxes owed on what the IRS calls convertible virtual currency.In March 2014, the IRS issued Notice 2014-21, which declares virtual currency will be...
Earlier this year I wrote about my mixed feelings on Excel for iPad's debut. My closing sentence for that article read "The early iterations of Microsoft products tend to have rough edges that get smoothed out with...

Already a member? log in here.

Upcoming CPE Webinars

Sep 18
In this course, Amber Setter will shine the light on different types of leadership behavior- an integral part of everyone's career.
Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.
Sep 30
This webcast will include discussions of important issues in SSARS No. 19 and the current status of proposed changes by the Accounting and Review Services Committee in these statements.
Oct 23
Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.