Sage Software Products To Get New Names

Effective January 2, 2002, Sage Software products will need new names, due to an injunction that has been brought against Sage Group plc, the company that owns the accounting software programs, banning the company from using the name.

Confusion arose between software owned by Quick Technologies (QTI) and marketed under the Sage name, and the accounting software programs known collectively as Sage Software. QTI has been providing business software, including accounting products, using a Sage trademark since 1992. The Sage Group, which has operated in the United Kingdom since 1981, did not begin branding its product in the United States until the late 1990s.

Sage Group admits that the Sage name is “one of the company’s strongest and most valuable assets.” Nevertheless, QTI prevailed in court and Sage Group will have to deal with the consequences.

Sage has over 200,000 US customers, less than 10 percent of its worldwide business. The company markets the products Sage MAS 90, Sage Enterprise Suite, Sage BusinessWorks, and Sage DacEasy. The company recently acquired Platinum for Windows, which was to be marketed as “Platinum for Windows by Sage.” A company spokesperson indicated that, although the corporate name can still be used on software packaging, the names of the programs will have to change.

You may like these other stories...

How are you planning? What tools do you use (or fail to use) for forecasting? PlanGuru is a business budgeting, forecasting, and performance review software company based in White Plains, N.Y. AccountingWEB recently spoke...
Event Date: October 30, 2014, 2 pm ETMany Excel users have a love-hate relationship with workbook links. For the uninitiated, workbook links allow you to connect one Microsoft Excel spreadsheet to other spreadsheets, Word...
Event Date: September 9, 2014, 2:00 pm ETIn this session we'll discuss the types of technologies and their uses in a small accounting firm office. Included will be:The networked office: connecting everything together for...

Already a member? log in here.

Upcoming CPE Webinars

Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.
Aug 26
This webcast will include discussions of recently issued, commonly-applicable Accounting Standards Updates for non-public, non-governmental entities.
Aug 28
Excel spreadsheets are often akin to the American Wild West, where users can input anything they want into any worksheet cell. Excel's Data Validation feature allows you to restrict user inputs to selected choices, but there are many nuances to the feature that often trip users up.
Sep 9
In this session we'll discuss the types of technologies and their uses in a small accounting firm office.