PWC Survey Reveals E-Commerce is key to Economic Growth in Asia Pacific

Small- and medium-sized companies' use of electronic commerce is key to economic growth in Asia Pacific, according to the results an international survey conducted by PricewaterhouseCoopers. The Asia Pacific Economic Cooperation (APEC) Telecommunications Working Group (TEL) released the results of this survey, which included small and medium enterprises (SMEs) in 21 APEC member economies.

The 21 members of Asia Pacific Economic Cooperation (APEC) include Australia, Brunei Darussalam, Canada, Chile, China, Hong Kong (China), Indonesia, Japan, Korea, Malaysia, Mexico, New Zealand, Papua New Guinea, Peru, Philippines, Russian Federation, Singapore, Chinese Taipei, Thailand, the United States and Vietnam.

The survey results indicate that business organizations in these economies recognize the importance of e-commerce and are ready to embrace the technology needed to become an e-Business. Key factors sited as critical to fostering e-commerce use by SMEs include expanding customers and markets, raising the level of trust and confidence in the Internet, improving supply chain integration, and accessing information about suitable business models and technologies for electronic commerce.

PricewaterhouseCoopers surveyed more than 1,300 SMEs with up to 500 employees in all 21 APEC communities. Research included using an online Web survey in nine languages and more than 42 focus groups.

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