Payroll provider plants trees to reward new direct deposit customers

Online payroll service SurePayroll is proving that it pays to help the environment. To recognize National Direct Deposit Month, the company has announced that it will partner with American Forests to plant a tree for every employee of every new business customer who enrolls in SurePayroll's complimentary direct deposit feature during the month of May.

As an online company that provides a paperless way to manage payroll, SurePayroll hopes to show how direct deposit creates a positive environmental impact. The company is amplifying its eco-friendly efforts by both eliminating paycheck paper waste and planting trees

"It's easy for employees to do something simple that not only helps the environment but also improves security and saves time," said SurePayroll President Michael Alter. "Right now, around 75 percent of our customers use direct deposit, which equates to more than $3.75 billion in payments made via direct deposit annually. By planting a tree in honor of each new customer who uses direct deposit, we're essentially doubling up on our efforts to help the environment. Small business employees can save paper and also know they're contributing a tree that will benefit generations to come."

The USDA Forest Service has reported that in 50 years "one tree generates $30,000 in oxygen, recycles $35,000 of water, and removes $60,000 worth of air pollution."

While millions of taxpayers file electronically each year, a significant portion of the U.S. workforce still chooses to receive paper checks, and another portion does not have employers who provide direct deposit.

A study by the 2009 PayItGreen Alliance, a nonprofit organization that represents 11,000 financial institutions, showed that if one U.S. employee paid twice a month used direct deposit, he would save one pound of paper per year, eliminate the release of four gallons of wastewater and one pound of greenhouse gases, and save the employer approximately $176.

How it breaks down:

According to the Bureau of Labor Statistics, there were more than 113 million full-time workers in March 2009. Approximately half of the workforce is employed by small businesses, an estimated 57 million individuals. The PayItGreen Alliance Green Calculator helps break down the savings, showing what would happen if all U.S. small business employees paid twice a month received direct deposit.

With direct deposit, the yearly savings would equal:

  • 57 million pounds of paper
  • 228 million gallons of wastewater
  • The release of 57 million pounds of greenhouse gases, which equates to 228 million miles not driven in your car

Based on the 100% Replanted program statistics, this change would also mean saving 285,000 trees, as one tree provides approximately 200 pounds of paper.

According to Alter, implementing company-wide direct deposit is often the first and easiest step to creating a significant positive impact for the environment.

"We know that most small business owners want to do right by the environment and are already doing whatever they can to conserve," said Alter. "We hope that passing on this extra green incentive will encourage businesses to switch over to direct deposit sooner rather than later."

As part of May's Direct Deposit promotion, SurePayroll will donate money to the tree-planting campaign conducted by American Forests, the nation's oldest nonprofit citizens' conservation organization. SurePayroll will make monetary donations in honor of every employee of every new business customer that enrolls in its online payroll service and takes advantage of its free direct deposit feature. The promotion is valid for companies that enroll with SurePayroll May 1, 2009 through June 1, 2009.

Business owners can receive a free price quote by visiting the SurePayroll Web site or by calling 877.954.7873.

You may like these other stories...

Event Date: May 29, 2014 In this presentation Excel expert David Ringstrom, CPA brings you up to speed on the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both...
No field likes its buzzwords more than technology, and one of today's leading terms is "the cloud." But it's not just a matter of knowing what's fashionable. Accounting professionals who know how to use...
There is a growing trend of accountants moving away from traditional compliance work to more advisory work. Client demand is there, but it is up to the accountants to capitalize on that. What should accountants' roles be...

Upcoming CPE Webinars

Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.