Mythbuster: Is Flash bad for your Web site ranking in the search engines?
by AccountingWEB on
By Chad Brubaker, CEO, www.emochila.com
First, let's define a few terms! Flash is a coding language from Adobe, the same company that powers the PDF software you use to save all those tax returns. It is used to build Web sites that are quite attractive to the eye, using video and moving parts, promoting a "flashy" appearance.
HTML is a more text-based coding language that the majority of Web sites on the Internet use. Here is a Web site that is all HTML: www.terryschaefercpa.com and here is a site that has a Flash header, but an HTML body: www.grassocpa.com.
When Google, Yahoo! and Bing crawl the Web with their algorithms, they look for text and keywords that will be relevant to a search performed by a user. For instance if you type in "Santa Barbara CPA" in Google, you will see the most relevant Web site come up below the map: http://tinyurl.com/emochila.
The simple answer to the question above is YES. The problem with Flash is that the search engines read the Flash Web site content much as they would an image or video and thus cannot register the relevant text. Consequently, Web sites written in HTML will be ranked higher than those created with Flash. However, there is a way around this. If the majority of your site is coded in HTML and the site has a Flash header or Flash buttons (like www.grassocpa.com), the search engines will look past the header and catalog all of the relevant HTML content. Thus having Flash elements in your site is not a bad thing, and the Flash content can make your site appear quite attractive – just avoid having a Web site that is entirely Flash-based.
To be fair, I should point out that Adobe is working to adjust the language so that search engines can read the Flash content more effectively, and has made some progress, yet HTML still wins out in search.
As Apple co-founder Steve Jobs recently stated, "Flash is a dying technology," and it is assumed that HTML5 will become the new coding standard. HTML5 is a newer coding language that is still in beta, or testing mode, yet has been highly publicized by Jobs. Taking it further, Apple has blocked Flash on its iPhone and iPad products. However Adobe will surely not give up without a fight – a tech battle that will ensue over the coming months!
You may like these other stories...
Event Date: May 29, 2014 In this presentation Excel expert David Ringstrom, CPA brings you up to speed on the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both...
No field likes its buzzwords more than technology, and one of today's leading terms is "the cloud." But it's not just a matter of knowing what's fashionable. Accounting professionals who know how to use...
There is a growing trend of accountants moving away from traditional compliance work to more advisory work. Client demand is there, but it is up to the accountants to capitalize on that. What should accountants' roles be...
Upcoming CPE Webinars
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.