Make Meta Tags Work for Your Web Site

You may be asking what is a META tag, why do I need to know this and if I do how do I use it? Fortunately, this is an easy thing to work with. META Keyword tags are used by many of the major search engines to determine the content of your site for appropriate indexing.

META tags are similar to HTML tags except for one thing: You need to insert all META tags between the
tags on your page(s). These will be invisible to your site visitors but visible to browsers and search engines.

And what's HTML? It's code used within copy on a website to create things such as a paragraph break or making a word bold, italic, etc. The way it is encoded makes the paragraph break or bold word show up, but the code stays invisible to the site viewer. The same theory applies to META tags - only the search engine can see the tag and it doesn't show up on the user's screen.

Meta tags should look like this:

You may also choose to instruct the search engine robot/spider how to index your site by using the robot’s META tag. It should look like this:

This tag tells the spider to not index the page it appears on as well as to not follow the links on that page.

Attributes for the robot’s tag are as follows:

Index – the default, the page is added to the search engine database
Noindex – the page is not added to the search engine database
Nofollow – the spider doesn’t follow the links on that page
None – same as "noindex, nofollow"

If you want to use any of these attributes replace the "noindex,nofollow" text in the example above with whatever you want to use. If you find you need to use more than one attribute, separate them with a comma and no space.

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