Intuit's Mint.com, Kelley Blue Book to help consumers reach car-buying goals | AccountingWEB

Intuit's Mint.com, Kelley Blue Book to help consumers reach car-buying goals

Kelley Blue Book, a provider of new and used car information, recently announced an agreement with Mint.com, a free online personal finance service from Intuit Inc.

As part of the agreement, Kelley Blue Book Values will be integrated into the Assets and Goals features on Mint.com, a move designed to enable consumers to make more informed car-buying and selling decisions without having to leave the site, according to the companies.

With the addition of Kelley Blue Book's Trade-In and Suggested Retail Values for used cars, and invoice, manufacturer's suggested retail price (MSRP), and New Car Blue Book data to Mint.com, Mint users can obtain the value of their current automobile and determine the worth or debt of that particular asset.

With Mint.com's new Goals feature, users can plan and track their progress toward a long- or short-term goal, such as buying a car. With the availability of Kelley Blue Book Values, users will have a better understanding of how much they need to save and how day-to-day spending will affect the achievement of their goals.

"Consumers are often unsure about the current value of their vehicle, how it can be leveraged toward a new car, or what steps they need to take to make such a big purchase," said Aaron Patzer, general manager and vice president of Intuit Personal Finance and founder of Mint.com.

"By incorporating Kelley Blue Book Values into Mint.com, Mint users can do two really important things," Patzer said. "First, they can easily add vehicle data to their accounts - so any loans they're paying against a car are balanced by the asset's value. Second, integration with Goals will help people understand the true cost of a new or used car, and effectively track their personal spending and saving to get there easily - and ultimately for less money."

Allowing Mint users to access Kelley Blue Book data provides a more convenient way to manage their money and better track their entire financial picture by eliminating the extra step of having to search for information on third-party sites, according to the companies.

"In developing this relationship, our goal was to keep the car owner and shopper top of mind," said Damon Bennett, vice president of business development and partnerships at Kelley Blue Book. "The vehicle information we provide is relevant to consumers' financial needs and working with Mint.com allows Kelley Blue Book to assist consumers at all levels of car buying and owning."

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