IBM Joins Apple and Others in Adding Color to its Hardware Palette

Color is the key with IBM ThinkPad I-Series 1400 notebooks. Purchasers will soon have a choice between seven covers that snap on to the notebook computers. Colors range from a metallic green to the corporate "big blue."

This particular line of notebook computers is only 12 months old, but IBM believes the color choices add to the personalization associated with today's computing needs. The new covers also mimic the hot market established by Apple with its I-Mac line of notebook computers. Also in the game is Dell and Hewlett-Packard.

According to IBM sources, the company also may introduce other new colorful covers, including university or college logo covers.


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