Hypertag Technology to Link Mobile Phones to Websites

The next generation of wireless devices will give new meaning to the old game of tag—Hypertag that is.
Technology due to be launched this month in London will allow movie-goers to point and click their cell phones at a poster in a movie theater and be directed to the movie’s website. The applications for this type of technology are quite interesting.

Developed by Hypertag, a United Kingdom company, Wired News reports that the small battery-powered electronic tags use infrared signals to communicate web links to cell phones. The smart tags can be applied to any surface, including billboards and walls. Users download software to make use of the technology.

In the movie example, users can also download music from the movie, the promotional trailer and can help find the nearest theater showing the movie.

"This imaginative use of communications technology has scope across a wide range of possible applications, from purely commercial to broad social benefits such as education," said Joe Meaney at the National Endowment for Science, Technology and the Arts, which awarded a grant to Hypertag earlier this year to develop the technology.
Another possible use of Hypertag technology is in museums and galleries where visitors can download information about the exhibits.

The Hypertag system also allows customization to each user since it is able to tell where the user is located.
"Furthermore, you can place tags close together, so a user can select between several different pieces of content in one location," said Jonathan Morgan, CEO of Hypertag. "At the moment we use infrared because a lot of handsets have this technology; in the future we will be able to use Bluetooth and other tagging technologies."

Morgan added, “It's all about linking wireless devices to content.”

Editor's Note: Think of the potential - at the next networking event you go to all you'll have to do is aim your cell phone at a person you don't know and you can access their Web site, find out their specialties, download their bio, and send them an e-mail. Of course, you can always still do the old fashioned thing and go over and just say, "Hello."

You may like these other stories...

Event Date: May 29, 2014 In this presentation Excel expert David Ringstrom, CPA brings you up to speed on the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both...
No field likes its buzzwords more than technology, and one of today's leading terms is "the cloud." But it's not just a matter of knowing what's fashionable. Accounting professionals who know how to use...
There is a growing trend of accountants moving away from traditional compliance work to more advisory work. Client demand is there, but it is up to the accountants to capitalize on that. What should accountants' roles be...

Upcoming CPE Webinars

Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.