Ernst & Young Issues White Paper Focusing on E-Commerce Strategy

What type of e-commerce strategy does your company need to move its Internet presence from basic to highly profitable? Ernst & Young's Mark Doll has addressed this issue in a just-released white paper entitled "The 3P etailing Life Cycle Model: From Presence to Profits."

Issued in conjunction with Real Strategies for Online Retail, a two-day event designed for executives interested in using the Internet to transform their businesses, the white paper details Ernst & Young's "etailing" approach to defining a successful e-commerce business strategy.

Doll will serve as the event's keynote speaker, where he will expand on E&Y's 3P etailing Model by providing a roadmap to Web success using "dot.com" companies as examples. He will join other prominent industry leaders in sharing information focused on the challenges and opportunities retailers face in the wired world.

Real Strategies for Online Retail will take place Sept. 27-28, 1999 at the Crowne Plaza Manhattan hotel in New York, NY.

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