E-mail is a Trendy Method to Reach Voters

How many e-mails have you received this election year? If you're like most of us, quite a few. We're on carefully selected databases used by both parties, and as a consumer and/or user of the Internet, you're bound to have made one of these many lists.

How effective are these e-mail reminders? Experts say that both parties are hoping for the 'forward' approach. While many of us do not forward unsolicited e-mails like the ones for the election, many others thrive on keeping the 'community' aspect of the Internet alive by forwarding all types of e-mail, be it jokes, news or some other kind of topic.

For example, there are approximately 800,000 names in the Republican National Committee's database. The real magic of e-mail will become evident when many of these recipients forward the e-mail they receive to others. In fact, the Committee hopes to reach as many as 10 million people.

Motivating the reader to open up the e-mail is key. Some e-mail messages use capital letters and exclamation points, and others write theirs like all other e-mails.

You may like these other stories...

If you're thinking that bitcoin and digital currency generally are merely some one-off flash in the pan, the new Digital Currency Council would argue otherwise. The council launched in September and already had 400...
Sponsored Content from Confirmation.com: AccountingWEB takes a look at confirmations in audit engagements, how they can serve as a doorway to fraud, and what you can do about it. Today, auditors have to fight fire with...
If your small-business clients are on the fence about cloud accounting, they've got plenty of company. A recent survey by market researcher and consultant Software Advice indicates a decidedly mixed view by respondents...

Already a member? log in here.

Upcoming CPE Webinars

Oct 22This webinar will include discussions of important issues in AU-C 800, Audits of Financial Statements Prepared in Accordance with Special Purpose Frameworks.
Oct 23Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.
Oct 30Many Excel users have a love-hate relationship with workbook links.
Nov 5Join CPA thought leader and peer reviewer Rob Cameron and learn ways to improve the outcome of your peer reviews while maximizing the value of your engagement workflow.