Canadian Accountants Return to Television

“As the first accounting association to get our message out on TV with a series of profile-raising ads that ran from 1994 to 1999, we definitely recognize the power of television,” Delmarie Scherloski, director of public affairs for the Certified General Accountants (CGA) of Ontario, explained in announcing the airing of three new television ads. “For the last few years we used ‘close captioning’, but the time has come to again expand on CGA Ontario’s message. So we’ve brought back TV ads, this time in an entirely new format that embraces our two-year old “Name Your Need” branding initiative."

The ads are designed to be employer/client focused, short, snappy and memorable. They ask employers to consider what are their business needs. And, no matter what the need, the ads aim to demonstrate that CGAs are integral to the process of adding value to every organization, in every sector, with indispensable financial skills that organizations need.

Three television ads (Click the image to watch) for




are airing on CBC, CTV and Global networks across the province during programming most watched by owners, managers and professionals, aged 25 to 54, which is the target market for the CGA message. The ads will be aired during such programs as:

  • Law and Order
  • Canada AM
  • The Grey Cup
  • The National
  • The Apprentice

The campaign, expected to reach 86 percent of the target audience an average of 15 times, will run from mid-October through February. In addition, a series of print ads will run in The Globe and Mail and the National Post, supporting the message of the TV commercials.

You may like these other stories...

How are you planning? What tools do you use (or fail to use) for forecasting? PlanGuru is a business budgeting, forecasting, and performance review software company based in White Plains, N.Y. AccountingWEB recently spoke...
Event Date: October 30, 2014, 2 pm ETMany Excel users have a love-hate relationship with workbook links. For the uninitiated, workbook links allow you to connect one Microsoft Excel spreadsheet to other spreadsheets, Word...
Event Date: September 9, 2014, 2:00 pm ETIn this session we'll discuss the types of technologies and their uses in a small accounting firm office. Included will be:The networked office: connecting everything together for...

Already a member? log in here.

Upcoming CPE Webinars

Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.
Aug 26
This webcast will include discussions of recently issued, commonly-applicable Accounting Standards Updates for non-public, non-governmental entities.
Aug 28
Excel spreadsheets are often akin to the American Wild West, where users can input anything they want into any worksheet cell. Excel's Data Validation feature allows you to restrict user inputs to selected choices, but there are many nuances to the feature that often trip users up.
Sep 9
In this session we'll discuss the types of technologies and their uses in a small accounting firm office.