Canadian Accountants Return to Television

“As the first accounting association to get our message out on TV with a series of profile-raising ads that ran from 1994 to 1999, we definitely recognize the power of television,” Delmarie Scherloski, director of public affairs for the Certified General Accountants (CGA) of Ontario, explained in announcing the airing of three new television ads. “For the last few years we used ‘close captioning’, but the time has come to again expand on CGA Ontario’s message. So we’ve brought back TV ads, this time in an entirely new format that embraces our two-year old “Name Your Need” branding initiative."

The ads are designed to be employer/client focused, short, snappy and memorable. They ask employers to consider what are their business needs. And, no matter what the need, the ads aim to demonstrate that CGAs are integral to the process of adding value to every organization, in every sector, with indispensable financial skills that organizations need.

Three television ads (Click the image to watch) for




are airing on CBC, CTV and Global networks across the province during programming most watched by owners, managers and professionals, aged 25 to 54, which is the target market for the CGA message. The ads will be aired during such programs as:

  • Law and Order
  • Canada AM
  • The Grey Cup
  • The National
  • The Apprentice

The campaign, expected to reach 86 percent of the target audience an average of 15 times, will run from mid-October through February. In addition, a series of print ads will run in The Globe and Mail and the National Post, supporting the message of the TV commercials.

You may like these other stories...

Cybersecurity is no longer the domain of an organization's IT staff. It's moved to the boardroom, and in a big way. Accountants and financial managers may have been thinking it's just the province of the tech...
You probably don't want to think about how many times you access the File menu in Excel 2010 or 2013. Personally I think Excel 2010 has the best possible File menu arrangement, other than having Print Preview grafted...
Following other recent high-profile hacking events, investigators discovered yesterday that hackers broke into the draft work paper files of several famous CPA firms. Revealing images of the scantily clad documents have been...

Already a member? log in here.

Upcoming CPE Webinars

Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.
Sep 30
This webcast will include discussions of important issues in SSARS No. 19 and the current status of proposed changes by the Accounting and Review Services Committee in these statements.
Oct 21
Kristen Rampe will share how to speak and write more effectively by understanding your own and your audience's communication style.
Oct 23
Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.