Battle of the Search Engines Heats up

What is the best search engine in today's competitive marketplace? Many CPAs would argue that the best engines are the ones that deliver strategic information without a lot of hype.

The battle for the best engine is getting more and more difficult, as two of the leading ones have announced some major changes. The end result? A cleaner, more useable search engine.

Although Google.com just added advertising to its search engine pages, it remains the choice for many professionals because of its clean interface and no-nonsense abilities.

Alta Vista, on the other hand, has altered its engine to look more like Google with a much better user interface.

Analysts predict that search engines will morph into basically the same screens some time in the future. The choice is up to the user, though; use the one that makes the most sense to you and your own needs.

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