The Accounting Aisle expands its network
The Accounting Aisle has announced the addition of the 500th accounting firm to its network. The Accounting Aisle network matches small businesses with local accountants. The goal of the Accounting Aisle is to simplify the search process for the small business owner. The service was launched in 2007.
Business owners that use Accounting Aisle to search for an accountant fill out an accounting request form on-line or over the phone. The request is then matched with local accounting firms that specialize in their needs. The matched firms provide the owner with proposals for services. The owner chooses the accountant that is the best fit for his needs. The entire process can take as little as a few hours. However, many owners will allow enough time to interview each of the firms matched to them.
Today's business owners go to the Internet to find new providers
According to Dan Shropshire, network manger of the Accounting Aisle, the service currently matches around 200 business firms with accountants on an average business day. Since the network focuses on business-to-business services, it does not currently operate on the weekends. Shropshire plans to double the number of business requests over the next year.
The Accounting Aisle is just one of the marketing services offered to businesses by parent company Sales Star Networks of Lakewood, Colorado. The company helps small businesses find local service providers.
Sales Star has grown to help businesses reach new customers in an age when display and direct advertising are becoming more expensive and possibly less effective. "The days of getting the biggest yellow page ad and waiting for the phone to ring are over," says Shropshire. "Today's business owners go to the Internet to find new providers."
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.