10-4 Good Buddy! Online Bankers Target Truck Drivers

Online banking isn't new, but one bank has elevated the concept to a new level: online banking has taken to the highway.

This week, National InterBank announced that it has adapted its Internet-based banking service for big-rig truck drivers who want to access their accounts while actually sitting in the cab of their trucks (but presumably not while they're driving...).

Banks and lending institutions have discovered that truck drivers represent a niche market to which services may be targeted. Ronald Hynes, vice president of strategic partnerships at National InterBank said truck drivers are ideal candidates for online banking because they spend so much time away from home and can't necessarily get to a branch of their own bank.

Banks are discovering that they can expand their services by pursuing industry specific liaisons such as the relationship with truck drivers and other affiliations with particular groups and industry segments.

You may like these other stories...

Event Date: May 29, 2014 In this presentation Excel expert David Ringstrom, CPA brings you up to speed on the Excel feature you should be using, but probably aren't. The Table feature offers the ability to both...
No field likes its buzzwords more than technology, and one of today's leading terms is "the cloud." But it's not just a matter of knowing what's fashionable. Accounting professionals who know how to use...
There is a growing trend of accountants moving away from traditional compliance work to more advisory work. Client demand is there, but it is up to the accountants to capitalize on that. What should accountants' roles be...

Upcoming CPE Webinars

Apr 17
In this exciting presentation Excel expert David H. Ringstrom, CPA shares tricks that you can use with pivot tables every day. Remember, either you work Excel, or it works you!
Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.