IRS Plans E-File Advertising Program

The Internal Revenue Service is looking for a communications and marketing agency that will team with the tax agency to help encourage the public to file tax returns electronically.

The IRS is asking that proposals from interested companies be filed by February 8, 2002. The advertising contract is a five-year project and is estimated to be worth $80 to $100 million. The media company chosen for the job will work with the IRS in external and internal marketing projects, media research, and direct marketing.

Congress has set a goal for the IRS to have 80% of individual tax returns filed electronically by 2007. Although the IRS hopes that 46 million taxpayers will file electronically this year, compared to 40 million who did so last year, there is speculation that that this year's number may be even higher due to concerns about anthrax mail scares.

Peter Sepp, Vice President for Communications for the National Taxpayers Union, critized the IRS's advertising plans. "That's $100 million that could go to much more important priorities. . . like improving the plain-English content of instruction forms." The National Taxpayers Union is a non-partisan organization dedicated to lower taxes, less wasteful spending, and the principles of rational and limited government.

You may like these other stories...

There it stands, your client's 100-year-old, rickety, vermin-infested barn or former hotel or whatever the darn thing once was. And she's considering what to do with it. There are two words that can help her decide...
It's not a reality—yet—but accounting software is poised to eliminate accountants. We are at a tipping point for many similar professions: online education replacing professors, legal software replacing...
Did you know that the tax code allows you to claim tax deductions for household damage caused by thefts, vandalism, fires, floods, hurricanes, and others kinds of casualties? But the law imposes several restrictions.Relief...

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.
Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.