IRS Plans E-File Advertising Program

The Internal Revenue Service is looking for a communications and marketing agency that will team with the tax agency to help encourage the public to file tax returns electronically.

The IRS is asking that proposals from interested companies be filed by February 8, 2002. The advertising contract is a five-year project and is estimated to be worth $80 to $100 million. The media company chosen for the job will work with the IRS in external and internal marketing projects, media research, and direct marketing.

Congress has set a goal for the IRS to have 80% of individual tax returns filed electronically by 2007. Although the IRS hopes that 46 million taxpayers will file electronically this year, compared to 40 million who did so last year, there is speculation that that this year's number may be even higher due to concerns about anthrax mail scares.

Peter Sepp, Vice President for Communications for the National Taxpayers Union, critized the IRS's advertising plans. "That's $100 million that could go to much more important priorities. . . like improving the plain-English content of instruction forms." The National Taxpayers Union is a non-partisan organization dedicated to lower taxes, less wasteful spending, and the principles of rational and limited government.

You may like these other stories...

IRS audits less than 1 percent of big partnershipsAccording to an April 17 report from the Government Accountability Office (GAO), the IRS audits fewer than 1 percent of large business partnerships, Stephen Ohlemacher of the...
Legislation coming out of Washington just might reduce homeowners' burden for disaster insurance. It's a topic very much on everyone's minds since the mudslide in Oso, Washington. The loss of human life was...
Divorce is hard, and the IRS isn't going to make it any easier. The IRS generally says "no" to tax deductions that might ease the pain of divorce. In certain circumstances, however, you might be able to salvage...

Upcoming CPE Webinars

Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.