H&R Block Inks Mega-Deal with AOL
H&R Block, tax preparer to the nation, has signed a three-year agreement with AOL Time Warner to be the exclusive promoter of tax services to subscribers of America Online, CompuServe, Netscape.com, and MONEY.com. In addition, H&R Block will offer discounted tax preparation to the more than 85,000 AOL Time Warner employees.
With this deal, H&R Block replaces Intuit as the exclusive online promoter of tax services for AOL Time Warner.
AOL Time Warner claims 33 million subscribers to its AOL and CompuServe services, and millions more who are non-subscribers also use the services.
"Our products and services will be more accessible to the largest consumer audience online," said Mark Ernst, Block president and chief executive.
On the flip side of the tax agreement, H&R Block has agreed to promote AOL services to its more than 17 million tax clients.