This Synergy Will Incentivize Your Company's Paradigm - Say What?

Tired of modern buzzwords that crop up in business reports? So are the folks at Deloitte Consulting. In fact, they're so tired of reading indecipherable buzzwords that they decided to do something about it.

Today the company releases a new software program, "Bullfighter," designed to seek out troublesome corporate jargon and replace the words with plain English.

"We've had it with repurposeable, value-added knowledge capital and robust, leveragable mindshare," said Deloitte Consulting partner Brian Fugere. Referring to the jargon as "bullwords," the software creators started with a list of 10,000 words submitted by firm members, then pared the list down to 350 of the most troublesome to create the final dictionary. Using the program, you can scan a document and find words and phrases like "leverage," "bandwidth," "touch base," "envisioneer," "extensible repository," and "synergize."

The program "flags your 'bullwords' but then it gives you sort of a good-humored lashing over why you have used those words," said Chelsea Hardaway, Deloitte Consulting marketing director.

The developers hope the program will be used by investors to help spot troubled companies. Used on reports produced by Enron from 1999 to 2001, Mr. Fugere said that the program found "it got progressively more obscure as they got deeper and deeper into trouble."

You can download a free 30-day trial copy of the program as well as a Bullfighter screensaver at www.dc.com/bullfighter.


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