Is Summer Burning You Out?
The lazy days of summer affect all of us. You don’t have to be a little kid dealing with the long stretch before school starts to get that feeling of being just a little less motivated than usual. We all go through it. However, we also need to forge through and use this “down” time in the industry to pursue new business opportunities.
Try scheduling a week out to phone clients specifically to catch up and receive some feedback as to what and how they are doing. In the process you may gain some insight as to what additional services you can be providing them. You also may just be beating them to the punch on a project they were meaning to call you about.
If during audit and tax season you’re wondering how you’re going to fit in a plan to get more involved with the community and decide which organizations your company would like to support through volunteer efforts, now is the time to do it. Sit down with your marketing director and figure out which non-profits or special events your company is interested in and then start scheduling your staff. You can then turn it around and market your involvement with clients and the community.
If you’ve wanted to do a special mailing to clients just to let them know how things are going or update them on the progress of a new service, do it now. If you’ve got down time, chances are your clients do as well and will be more inclined to go through mailed information and even give you a call.
Don’t let opportunities pass you by because the sun is shining and the days are long.
Voice of the Editor
Which isn’t completely true. I mean, occasionally I drop by when I manage to sneak out of the nonstop frat party over at Going Concern, but I’m mostly a wallflower over there. I’m happy to say that I’ve been given express permission (or explicit orders, if you like) to wander over here to AccountingWEB more often.
Why is that, you might ask? My job is to replace the irreplaceable Gail Perry as Editor-in-Chief. What does that mean? I don’t really know! I think it’ll be fun getting a feel for things, throwing in my own thoughts here and there, and listening to the discussions you’re having about the accounting profession.