Texas Society of CPAs use social media to promote financial literacy

The Texas Society of Certified Public Accountants (TSCPA) is using various social media outlets to spread a message of personal financial responsibility, and to promote April 30th as Financial Literacy Social Media Outreach Day.

TSCPA and its 28,000 members are aggressively embracing and leveraging the power of social media through Facebook, LinkedIn, blogs, and e-mail to help make a positive impact on the personal financial well-being of those in need.

The society is celebrating Financial Literacy Month and extending its financial literacy outreach by endorsing www.ValueYourMoney.org, a consumer Web site featuring personal finance information categorized by life stages. Led by Chairman Kym Anderson, TSCPA is encouraging its members to participate in the special campaign by directing Texans to ValueYourMoney.org.

In addition, TSCPA has set up a Facebook fan page for Financial Literacy Social Media Outreach Day, has written articles in member newsletters about the effort, posted notices on www.tscpa.org and ValueYourMoney.org, sent messages to group members in TSCPA's Facebook and LinkedIn groups - as well as the society's Facebook group Texans for Financial Literacy ¬- and included special notices on its Texas Young CPAs blog, the TSCPA Chairman's blog, and the CEO's blog.

Last year, TSCPA reached more than 11,000 people with its financial literacy message endeavor, and expects to surpass that number this year.

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