Take five minutes to write a bio page for your Web site
by AccountingWEB on
By Chad Brubaker, CEO, www.emochila.com
OK, so you have decided that it is high time to build a Web site for your firm. The ability to trade files online with your clients and store files has finally forced you to put away the FedEx envelopes.
Aside from the file trading aspect, one of the nice things about some of the Web developers that work within the accounting industry is that they provide page content for you. Usually, this bodes well for information related to tax law, IRS updates, and general tax planning advice. Where a template fails, however, is in the information that is unique and individual to your firm. Unfortunately, more than 70 percent of professionals in the tax and accounting industry rely on canned content for the Bio/About Us section of their pages. The result - a generalized description of who you are as a professional. There are some very quick and easy changes that you can make to your page in order to ensure that when newcomers and referrals visit your page for the first time, they sense the unique professionalism of your firm.
First, include a headshot of yourself, partners, staff. One of the nice things about having a site in the first place is that it allows newcomers and referrals to see you before they actually meet you. It gives your site the most personal touch possible - your image.
Second, add your credentials. Include your experience, education, dates of certification, and any professional memberships you have. It doesn’t have to be a résumé and it doesn’t have to be long - even bullet points will suffice. You need just enough for those first-time site visitors to feel reassured by your professional qualifications. In a company-wide e-mail, ask your staff to provide the same personal information, and add that information to the Web site as well.
The result will be very little of your time spent personalizing an otherwise templated Web site. If you think about it logically, the benefits you will reap in online search also make the time well spent. Your name and your staff’s names will appear if a potential client is looking for you individually as opposed to your firm name when using Google, Yahoo, MSN, or any other search engine. Additionally, an algorithmic factor in search engine rankings is if a Web page has been substantially altered with unique content. The more literal work you put into your Web page, the more likely your firm is to appear closer to number one in particular searches. All in all, personalizing the bios and background information of your firm’s Web site takes minimal time and can yield stellar rewards.
You may like these other stories...
Cybersecurity is no longer the domain of an organization's IT staff. It's moved to the boardroom, and in a big way. Accountants and financial managers may have been thinking it's just the province of the tech...
You probably don't want to think about how many times you access the File menu in Excel 2010 or 2013. Personally I think Excel 2010 has the best possible File menu arrangement, other than having Print Preview grafted...
Following other recent high-profile hacking events, investigators discovered yesterday that hackers broke into the draft work paper files of several famous CPA firms. Revealing images of the scantily clad documents have been...
Upcoming CPE Webinars
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.
This webcast will include discussions of important issues in SSARS No. 19 and the current status of proposed changes by the Accounting and Review Services Committee in these statements.
Kristen Rampe will share how to speak and write more effectively by understanding your own and your audience's communication style.
Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.