Six Things Accountants Often Don't Understand about LinkedIn

By Mark Lee

 
You've probably heard about LinkedIn, and perhaps you've already registered your profile. Thousands of accountants register, but many fail to register properly, they complain about it, or they simply say it hasn't generated any business for them.
 
These attitudes can be based on misunderstandings as to what LinkedIn is and how accountants can benefit from it.
 
Imagine you've never been in a car until the first day you get behind the wheel. You know where the accelerator and brake are, but you know nothing about acceleration or the gears or the hand brake. You might complain that the car is too fast or that the engine makes too much noise. Nothing will change in this regard until you spend a little time learning more than the pure basics. When you do, you'll probably stop complaining and would probably agree that driving a car can be both fun and a good way to get from A to B.
 
LinkedIn can be useful and beneficial for accountants in practice. It costs nothing to register or to set up your profile. You may see some benefit in time, but you'll achieve far more if you decide where you want to get to and plan your route. Just like when you drive a car.
 
Register your profile on LinkedIn
 
A simple professional profile on LinkedIn can help you be found by:
  • Prospective clients who are looking for someone with your expertise in your area.
  • Prospective collaborators who would like to merge their practice with someone just like you.
  • Business and professional people you meet while out networking or who are recommended to you and look you up on the web.
  • Ex-colleagues who used to work with you and want to get back in touch. Perhaps they want to refer some work to you?
  • Ex-clients from when you were with another firm who may no longer be happy with their current accountant.
  • Recruiters for positions in commerce or practice who are looking for someone just like you. 
Related articles:
Mark Lee is Consultant Practice Editor of AccountingWeb and Chairman of the Tax Advice Network of independent tax specialists. His personal website and blog are at: http://www.BookMarkLee.co.uk. You can also connect with him on LinkedIn.
This article first appeared on our sister site, http://www.accountingweb.co.uk/.

 

You may like these other stories...

Bank Leumi said to face $300 million demand in tax caseDavid Voreacos and Greg Farrell of Bloomberg reported on Wednesday that New York’s banking regulator will ask for more than $300 million to settle an investigation...
Deal to lock in US tax cuts is bubbling up on the HillSome US lawmakers are exploring a post-election deal that would lock in permanent tax cuts for major corporations and low-income families, Richard Rubin of Bloomberg...
Judge dismisses AICPA lawsuit against the IRSMichael Cohn of Accounting Today reported on Tuesday that a federal judge has dismissed a lawsuit against the IRS by the American Institute of CPAs (AICPA) over its new program...

Already a member? log in here.

Upcoming CPE Webinars

Nov 5Join CPA thought leader and peer reviewer Rob Cameron and learn ways to improve the outcome of your peer reviews while maximizing the value of your engagement workflow.
Nov 18In this session Excel expert David Ringstrom, CPA tackles what to do when bad things happen to good spreadsheets.
Nov 19How do you minimize redundant work and unnecessary steps to maximize the amount of work moving through your firm?
Nov 20Kristen Rampe will share how to uncover new opportunities with your clients by asking powerful questions.