Small Firms Can Capitalize on Their Size to Compete with Big Regionals
By AccountingWEB Staff
- Years of service. While some clients of bigger firms may think the managing partner is working on their return, what's actually happening is someone fresh out of college is working on it.
- Continuity. Small accounting firms tend to experience less turnover.
- Control. An accountant at a small accounting firm is generally a jack-of-all-trades but can seek out specialized expertise if needed. While a larger firm might have various members of a group working on a project, in a small firm, one accountant will oversee all aspects of a project.
- Flexibility. A smaller firm is more nimble. Changes can be made more quickly in processes and procedures through technology. "I think small firms tend to be more progressive because you can make changes faster," Chapman-Burris said.
- Prices. Small firms can compete with lower fees.
Personal service, Chapman-Burris said, is No. 1. Some professionals like the prestige of working with a large, well-known firm, but Chapman-Burris overcomes that by focusing on service. "I sit down with them and say, 'First of all, you're going to see my face in this town every day. I'm going to feel personally responsible for you.'"
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