Resource Guide - Issue 142

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Association for Accounting Marketing 2004 Summit

THIS WEEK'S RESOURCES
  1. Survey Indicates Vacations Improve Staff Productivity
  2. IRS Warns of Identity Theft Scheme Involving Bogus E-mail, Website
  3. Women-Owned Businesses Growing Twice National Average
  4. Pension Crisis Prompting Changes to Company Retirement Plans
  5. CCH Employment Law Briefing Analyzes Overtime Rules
  6. BDO Seidman Launches New Service Offering; Anti-Fraud Program
  7. Corporate Executives Still Reeling in the Perks
  8. Most Americans Don’t Have a Plan for a Financially Secure Retirement
  9. New Computer Alert: Find Out What You Need to Know
  10. Book Recommendation: Establishing a System of Policies & Procedures

PREMIUM SUBSCRIBER CONTENT
  1. The Value of Trust, a Client’s Perspective
  2. Tips to Topple Procrastination
  3. Good Questions Uncover Client Related Problems
  4. The Focus of Firm Management
  5. Client Centered Referrals
  6. Document Your Processes: It Pays!
  7. Four Basic Rules for Growing Your CPA Firm

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FREE SUBSCRIBER RESOURCES
  1. Survey Indicates Vacations Improve Staff Productivity

Feeling guilty about spending time away from the office this summer? You may be doing your company a favor. More than half (51 percent) of executives surveyed recently said employees are more productive after a vacation than before one. Pack your bags!

JUST FOR FUN: AccountingWEB Highlights the Top Vacation
Destinations
around the world: Premium Members Only.

  1. IRS Warns of Identity Theft Scheme Involving Bogus E-mail, Website

The U.S. Department of the Treasury and the IRS warned taxpayers of an e-mail-based scheme that attempts to trick taxpayers into revealing personal information such as social security numbers, driver’s license information, bank, and credit card numbers. Find out what you need to know now.

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realm of accounting marketing and practice development. Learn more.

  1. Women-Owned Businesses Growing Twice National Average

Nearly half of all privately held firms in the U.S. - 10.6 million – are owned 50 percent or more by women, says a new Center for Women's Business Research study sponsored by Wells Fargo & Company.

  1. Pension Crisis Prompting Changes to Company Retirement Plans

More than half (52 percent)of 125 companies polled are considering changes or already have made changes to their pension plans in the past year, according to a survey by Deloitte Consulting LLP.

  1. CCH Employment Law Briefing Analyzes Overtime Rules

The Department of Labor has issued a far-reaching revision of the basic rules on who does and who doesn’t qualify for overtime pay under the Fair Labor Standards Act (FLSA). CCH Incorporated has issued an Employment Law Briefing analyzing the significant changes contained in this much-debated measure in clear, easy-to-understand terms.

MORE RESOURCES...

  1. BDO Seidman Launches New Service Offering; Anti-Fraud Program
  2. Corporate Executives Still Reeling in the Perks
  3. Most Americans Don’t Have a Plan for a Financially Secure Retirement
  4. New Computer Alert: Find Out What You Need to Know
  5. IRS Continues Launch of Online Business Tools
  6. Book Recommendation: Establishing a System of Policies & Procedures, by Stephen Page

"Establishing a System of Policies and Procedures" is the first book of a four-part series on policies and procedures. This book focuses on setting up a foundation for a system of policy and procedure documents whether printed or electronic. It leads you step-by-step to the development of a system of documents and/or company manuals. Two new chapters have been added for converting printed policies and procedures to an electronic format.

$$ PREMIUM SUBSCRIPTION CONTENT $$

See a sampling of this week's featured content below. Subscribe today for only $49/year.

  1. The Value of Trust, a Client’s Perspective

One of the most challenging, if not the most difficult piece of the business development puzzle in a sale is - Trust. Trust today is truly the pivotal point of building a successful business relationship.

  1. Tips to Topple Procrastination

Perhaps procrastination is positive. In fact, creative procrastinators state that many times a problem untended has gone away on its own. One sure way to stay mistake free is to never do anything. Procrastinators play it safe even though procrastination is risky. Getting started on any project is usually the biggest obstacle. Try these suggestions NOW!

  1. Good Questions Uncover Client Related Problems

There is a major difference between good questions and questions. Many sales experts advise you to ask “open-ended” questions. That is good advice, as long as the question is related to a problem. To encourage prospects to tell you their problems, you may have to design powerful questions that demonstrate you are a person worthy of the answers.

  1. The Focus of Firm Management

While there are seminars and on-the-job training for managing partners, there is no book or school on how to manage an accounting firm. Too often managing partners get strapped with administrative duties and fail to lead the firm toward strategic objectives. The following is a list of high priority strategies that firms should focus on if they desire to succeed during a period of transformation.

  1. Client Centered Referrals

Referrals are not just for your benefit. Clients want informed referrals to resources that can help them, too. When you have cross- referral arrangements with other service providers, you add greater depth to your clients’ business support team.

  1. Document Your Processes: It Pays

There are a number of tasks we do on a frequent basis that become so routine that we take for granted that “everyone in our organization knows how to do that!” This assumption is most likely untrue. More likely, a number of employees are sitting at their desks right this moment stumped about where to begin with this new project they have been assigned. Documented processes provide a perfect starting point for new projects.

  1. Four Basic Rules for Growing Your CPA Firm

In days gone by professionals NEVER did any marketing. In fact, it wasn't even allowed in most countries until the mid 1980's, and even then, only in a very conservative and restricted manner. Here are a few rules you need to follow in order to have a successful practice.

HOT TOPICS

  1. Long-Serving, Male Execs Most Likely to Commit Company Fraud
  2. "Controlled" Companies Taking Advantage of Loophole
  3. PA Woman Claims to be Princess, Gets $1.2 Million Refund from IRS
  4. Outsourcing to India to Increase 50% Next Year
  5. Show Me the Money: Workers Put a Bonus, Raise First on Wish List

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