Ready, Set, Market!

So you’ve decided it is time to add a marketing director to your staff. Before you bring your new marketing director on board there are a few things to take into consideration. Currently, the shelf life for an accounting firm marketing director is about 13 months. The following might help you keep your marketing director beyond the current attrition rate.

Make sure that the consensus among your partner group is one of a positive nature when it comes to bringing this individual into your firm. While not everyone will agree, it’s important that the majority do. If not, your marketing director will not have much support and can be short-lived.

Define what you want this person to do. Often, firms know they need someone to help with client development and business growth strategies, but they aren’t quite sure how to get there. While it’s okay to have confusion about the process of reaching these goals, it’s important to define exactly where the marketing director’s authority lies and what types of projects you want this person to be responsible for. If you don’t have an idea of what you want, chances are your marketing director is doomed from the start.

Understand that your are taking a person with a creative personality and entrenching them in a group of people who are very analytical. Having a managing partner dedicated to working with and advocating the marketing director can be a big help. A marketing director is going to need an individual that is a direct link to upper management for gaining insight into what needs to be accomplished. A supportive managing partner can provide a sounding board for ideas and a clear understanding of firm goals.

You may like these other stories...

With tomorrow being Tax Day, you might see some procrastinators at your office filling out forms, printing out paperwork, or getting last-minute tax advice from their accountant so they can meet the IRS’s filing...
You can read volumes on how to manage an accounting practice. But if you want the quick version, just read the following four points. Everything else is just commentary.  (These points come out of the 1997 book, The...
There is a growing trend of accountants moving away from traditional compliance work to more advisory work. Client demand is there, but it is up to the accountants to capitalize on that. What should accountants' roles be...

Upcoming CPE Webinars

Apr 17
In this exciting presentation Excel expert David H. Ringstrom, CPA shares tricks that you can use with pivot tables every day. Remember, either you work Excel, or it works you!
Apr 22
Is everyone at your organization meeting your client service expectations? Let client service expert, Kristen Rampe, CPA help you establish a reputation of top-tier service in every facet of your firm during this one hour webinar.
Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.