Ready, Set, Market!

So you’ve decided it is time to add a marketing director to your staff. Before you bring your new marketing director on board there are a few things to take into consideration. Currently, the shelf life for an accounting firm marketing director is about 13 months. The following might help you keep your marketing director beyond the current attrition rate.

Make sure that the consensus among your partner group is one of a positive nature when it comes to bringing this individual into your firm. While not everyone will agree, it’s important that the majority do. If not, your marketing director will not have much support and can be short-lived.

Define what you want this person to do. Often, firms know they need someone to help with client development and business growth strategies, but they aren’t quite sure how to get there. While it’s okay to have confusion about the process of reaching these goals, it’s important to define exactly where the marketing director’s authority lies and what types of projects you want this person to be responsible for. If you don’t have an idea of what you want, chances are your marketing director is doomed from the start.

Understand that your are taking a person with a creative personality and entrenching them in a group of people who are very analytical. Having a managing partner dedicated to working with and advocating the marketing director can be a big help. A marketing director is going to need an individual that is a direct link to upper management for gaining insight into what needs to be accomplished. A supportive managing partner can provide a sounding board for ideas and a clear understanding of firm goals.

You may like these other stories...

The Financial Accounting Standards Board (FASB) had hoped to issue a final standard on revenue recognition during the first quarter of this year. However, the standard-setting organization confirmed today that the timetable...
IRS revokes group’s tax exemption over anti-Clinton statementsGregory Korte of the USA Today reported on Monday that the IRS has revoked the tax-exempt status of a conservative-aligned charity, the Patrick Henry Center...
The Penn State Smeal College of Business is offering a new concentration of courses for accounting majors interested in entering careers in corporate accounting and financial management immediately upon earning their...

Upcoming CPE Webinars

Apr 24
In this session Excel expert David Ringstrom, CPA introduces you to a powerful but underutilized macro feature in Excel.
Apr 25
This material focuses on the principles of accounting for non-profit organizations' revenues. It will include discussions of revenue recognition for cash and non-cash contributions as well as other revenues commonly received by non-profit organizations.
Apr 30
During the second session of a four-part series on Individual Leadership, the focus will be on time management- a critical success factor for effective leadership. Each person has 24 hours of time to spend each day; the key is making wise investments and knowing what investments yield the greatest return.
May 1
This material focuses on the principles of accounting for non-profit organizations’ expenses. It will include discussions of functional expense categories, accounting for functional expenses and allocations of joint costs.