QuickBooks Becomes a QuickSell

QuickBooks is about to become more than just an application as Intuit Inc. releases QuickBooks Internet Gateway. The new program will enable third parties to sell services through the software, bypassing the Web. QuickBooks 2000 will be released later this year and will include the Internet Gateway.

Intuit believes the biggest obstacle to overcome when selling to small businesses is simply getting in front of them. Currently, small businesses don’t have a reason to go to Internet portals, so the software company figured they would take the information to a product small businesses are already using – QuickBooks.

The “gateway” will use an integrated browser to pull in any information needed from the Internet. QuickBooks will offer services to users as they perform related tasks. Services include electronic stamps, credit card processing, and direct mail packages.

Intuit must be onto something. Many companies, including Wells Fargo Merchant Services and E-Stamp Corp, will pay at least $68.5 million over the next three years to get in front of QuickBooks users.

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