Priority One – Internal Communications

Toast the new year and resolve to make internal communications priority one in your firm. That’s the idea from Jim Shaffer, author of The Leadership Solution which is due out in early March.

According to Shaffer, employees who are informed outperform their uninformed counterparts, all things being equal. He also says that your words should match your actions. Employees do what you do, not what you say. Be careful in your day-to-day interactions. Your employees are watching.

The idea behind enhanced communication and informing all levels of your firm is that it gives each employee a snapshot of the big picture. Once they understand how they fit in that big picture, communicate to them how they can make a difference in the firm’s performance.

Don’t forget to reward employees. Once they know why they are doing it and how they can do it, let them know what they will get when they do it. Consider making rewards personalized to the employee. If an employee likes time off, make that his/her reward. If cash works, try that. What is the message with rewards? When you help the team win; you win!


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