Power Up Your Profits

In his book, Power Up Your Profits, Troy Waugh accurately expresses that, "People buy for their reasons not yours." So the question is: What do they care enough about to fund action on today? Think about how executives prioritize. Of the thousands of things they are aware of, maybe fifty of them have their interest. Two dozen they care about, i.e. their emotions come into play. Six they’ll actually do something about. Three they’ll fund money to. Two or even one demand immediate attention. That is the answer…finding the one thing that must be done.

 

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Upcoming CPE Webinars

Sep 9
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Sep 10
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Sep 11
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Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.