Poll Shows Accountants at Top of Approval Rate

A new survey conducted by MarkTrend Research of Vancouver shows that British Columbians publicly approve of Certified General Accountants (CGA). The trust factor is well intact for these professionals, according to the survey.

The survey ranks eight different groups and this year’s survey puts accountants, police officers, doctors and educators among those most highly revered. The researchers interviewed 503 people in random telephone interviews. Of those, 94 percent gave CGAs favorable to very favorable ratings while 93 percent gave Chartered Accountants the same ratings.

Behind accountants, the survey ranked police officers (92 percent), doctors (90 percent), and public school teachers (86 percent). Judges and lawyers were found near the bottom of the list at 71 percent and 62 percent, respectively.

MarkTrends conducts similar polls six or more times per year to provide an ongoing idea of how British Columbians respond to current issues. The report, which is titled The Bulletin, provides the government and the public information on the political, economic and social climate of British Columbia.

You may like these other stories...

There is a huge competition in the accounting field to get more clients. Large firms have in-house marketing and PR teams to take care of business development. Small firms, however, need to be strategic in their marketing...
From May 20-23, the Association for Accounting Marketing (AAM) held its annual conference. Frequent contributor Sally Glick picked up some ideas that she will be sharing with us in the coming days, as she has done in...
Read more from Scott Cytron here and in the "PR Matters" archive.When you throw around the word “marketing,” sales and solicitation come to mind…but when it comes to “accounting marketing,...

Upcoming CPE Webinars

Jul 31
In this session Excel expert David Ringstrom helps beginners get up to speed in Microsoft Excel. However, even experienced Excel users will learn some new tricks, particularly when David discusses under-utilized aspects of Excel.
Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.
Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.