People Before Strategy

As the accounting industry drives through consolidators, mergers & acquisitions and Big 5 fall out, your firm may be trying to change strategy or culture to keep up with the flurry of activity. You know your people are key to making those changes, but did you know that having the right people can make or break your efforts?

The new thinking is “think people before strategy.” Basically, you can have all the strategies in the world, but if you don’t have the right people in place to carry them out, your plan is doomed to fail.

An example of this may be seen in your firm’s marketing efforts. You understand that to stay alive, firms need to market as furiously as ever. But if you have a firm full of people saying, “I didn’t become an accountant to do marketing,” it may be time to start recruiting some of the right people.

According to research conducted by the Hay Group, a leading worldwide HR consulting firm, most employees fall into one of four groups: Superstars, Open-Minders, Skeptics, and Recalcitrants. For specific actions you can take with each of these groups to put you on the way to realizing your goals, click here.


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