People Before Strategy

As the accounting industry drives through consolidators, mergers & acquisitions and Big 5 fall out, your firm may be trying to change strategy or culture to keep up with the flurry of activity. You know your people are key to making those changes, but did you know that having the right people can make or break your efforts?

The new thinking is “think people before strategy.” Basically, you can have all the strategies in the world, but if you don’t have the right people in place to carry them out, your plan is doomed to fail.

An example of this may be seen in your firm’s marketing efforts. You understand that to stay alive, firms need to market as furiously as ever. But if you have a firm full of people saying, “I didn’t become an accountant to do marketing,” it may be time to start recruiting some of the right people.

According to research conducted by the Hay Group, a leading worldwide HR consulting firm, most employees fall into one of four groups: Superstars, Open-Minders, Skeptics, and Recalcitrants. For specific actions you can take with each of these groups to put you on the way to realizing your goals, click here.

You may like these other stories...

Accountants without a succession plan are hurting not only themselves but their clients as well. Here are seven ways to see your practice continues after you retire—some of them are better than others.What Are Your...
In my last article, I discussed the model of value pricing and the benefits this billing structure offers you and your clients. However, in order to set up the right value pricing for your client, you need to know what...
Remember the old joke about the devil showing a guy around Hell? There were great parties, swimming pools, and sumptuous food. The guy liked what he saw, lived a bad life and went to Hell when he died. Upon arrival the devil...

Already a member? log in here.

Upcoming CPE Webinars

Sep 9
In this session we'll discuss the types of technologies and their uses in a small accounting firm office.
Sep 10
Transfer your knowledge and experience to prepare your team for the challenges and opportunities of an accounting career.
Sep 11
This webcast will include discussions of commonly-applicable Clarified Auditing Standards for audits of non-public, non-governmental entities.
Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.