Participate in Expertise Marketing Survey

Would you like to see how professional service firms are trying to become more sensitive to the marketplace? Would you like to know the steps firms are taking to become more externally focused, and their early impressions about the effectiveness of their approaches? If so, we would like to invite you and/or your chief marketing officer to participate in our fifth annual study of marketing in professional service firms.

AccountingWEB is pleased to announce a collaboration with Expertise Marketing in a landmark study "Becoming More Market-Driven: How Are Professional Service Firms Getting Closer to Their Clients?" We are encouraging all of our members to complete an on-line questionnaire and in return you will receive a complimentary copy of the colorful, easy-to-read report that features both qualitative and quantitative analysis of findings.

Your firm's confidential responses to our on-line questionnaire will enable Expertise Marketing to provide you with highly valuable insights on the perceptions, practices and performance of firms of different sizes across a variety of professions. This information should be very helpful as you guide your firm to make strategic decisions about getting closer to your clients. In return, early next year we'll send you a. We'll also be developing a companion report of case study interviews on this topic.

As in prior years, an advisory panel of nearly two dozen chief marketing officers from the top firms in various professions has helped Expertise Marketing shape their study. They are also working in partnership with a number of prominent professional service groups. This year's participating organizations include the American Association of Healthcare Consultants, the American Consulting Engineers Council, the American Institute of Certified Public Accountants, the Associated General Contractors of America, the Association for Accounting Marketing, the Canadian Association of Management Consultants, the Professional Services Marketing Association and the Society For Marketing Professional Services, and AccountingWEB. The study will also include findings from firms in law, executive search and a wide variety of consulting fields.

If you haven't heard about Expertise Marketing, the company is a consulting firm dedicated to providing marketing and management counsel to the leadership of professional service firms. If you'd like to know more, feel free to browse the site at www.expertisemarketing.com/.

For topic suggestions or questions, call Expertise Marketing at 978.287.5080, or send an e-mail to research@expertisemarketing.com. Thanks in advance for your participation!

You may like these other stories...

There is a huge competition in the accounting field to get more clients. Large firms have in-house marketing and PR teams to take care of business development. Small firms, however, need to be strategic in their marketing...
From May 20-23, the Association for Accounting Marketing (AAM) held its annual conference. Frequent contributor Sally Glick picked up some ideas that she will be sharing with us in the coming days, as she has done in...
Read more from Scott Cytron here and in the "PR Matters" archive.When you throw around the word “marketing,” sales and solicitation come to mind…but when it comes to “accounting marketing,...

Upcoming CPE Webinars

Aug 5
This webcast will focus on accounting and disclosure policies for various types of consolidations and business combinations.
Aug 20
In this session we'll review best practices for how to generate interest in your firm’s services.
Aug 21
Meet budgets and client expectations using project management skills geared toward the unique challenges faced by CPAs. Kristen Rampe will share how knowing the keys to structuring and executing a successful project can make the difference between success and repeated failures.