Muy Bueno! PwC Lures Recruits with Tacos

In a story published Oct. 8 in The Dallas Morning News, Big 5 firm PricewaterhouseCoopers has found a novel way to get the attention of college students it wants to recruit. Lure them to interviews with breakfast tacos!

In September, the company's consulting arm brought 200 breakfast tacos from Taco Cabana to a recruiting stop at Southern Methodist University. Students swarmed to the PwC booth, which quickly ran out of the tacos. Were students just hungry or were they really interested in PwC?

'We're basically trying to do what we can to get our name out so everybody knows who we are and what we do,' says Taylor Martin, a former SMU student body president who now works as an information technology consultant for the firm.

Have you heard of similar recruiting tactics? If so, send them to AccountingWEB.

You may like these other stories...

A recent study of lateral hiring trends in the accounting industry by the Chicago-based executive search practice the Koltin Consulting Group (KCG) has found that in the first half of 2014 firms continue to lure top talent...
Without getting into all that's been written about the jobless recovery and record high corporate profits without the accompanying hiring, there has indeed been a fundamental shift in how corporate America is working...
Read more by Rita Keller here.I recently read a tweet by my music-teacher son regarding his fifth-grade musicians: “My fifth-grade flutes and clarinets just exhaust me. They have so much energy and ask sooooo many...

Already a member? log in here.

Upcoming CPE Webinars

Sep 18
In this course, Amber Setter will shine the light on different types of leadership behavior- an integral part of everyone's career.
Sep 24
In this jam-packed presentation Excel expert David Ringstrom, CPA will give you a crash-course in creating spreadsheet-based dashboards. A dashboard condenses large amounts of data into a compact space, yet enables the end user to easily drill down into details when warranted.
Sep 30
This webcast will include discussions of important issues in SSARS No. 19 and the current status of proposed changes by the Accounting and Review Services Committee in these statements.
Oct 23
Amber Setter will show the value of leadership assessments as tools for individual and organizational leadership development initiatives.